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Kewpie sits with the Japanese sauces in the world food aisle, not with the regular mayonnaise, so it is easy to miss if you are looking in the wrong spot.
Which aisle is Kewpie mayo in?
World food aisle, Japanese section, near soy sauce and mirin. A number of large supermarkets now also stock it in the regular condiments aisle, next to standard mayonnaise, since it has become more popular.
Where to look
- World food aisle. The traditional spot, with the Japanese sauces.
- Condiments aisle. Some large supermarkets shelve it with regular mayonnaise now.
- Japanese and Asian grocers. Reliable stock, plus the sesame and karashi varieties.
Kewpie mayo vs regular mayonnaise
| Product | Base | Taste |
|---|---|---|
| Kewpie mayo | Egg yolk, rice vinegar | Tangy, rich, umami |
| Regular mayonnaise | Whole egg, vinegar | Milder, less tangy |
Storing it
Keep it in the fridge once opened, and use within a couple of months for the best flavour.
Frequently asked questions
Why is Kewpie mayo more expensive than regular mayonnaise?
It is an imported product made a specific way, using egg yolk only, which costs more to produce and bring into the UK than a mass market mayonnaise.
Can I use regular mayonnaise instead of Kewpie?
You can, though the flavour will be milder and less tangy. A dash of rice vinegar stirred into regular mayonnaise gets a little closer.
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- Kewpie mayonnaise. The original squeeze bottle.
